Why Your Car Wash Needs a Car Wash Loyalty Program
The success of your car wash is based on customer loyalty and repeat business. When customers return, it is a sign your business is successful. Yet, it is equally important not to rest on your laurels, as your loyal customers could lose interest in your car wash.As such, creating a car wash loyalty program can ensure your repeat customers become long-term loyal customers who come back every time they need their cars washed.
Why a Car Wash Loyalty Program Is Key to Your Success
Customer loyalty in the car wash business is slightly different from other industries. Rather than identifying with a particular brand or product, car wash customers identify with the level of service and service offerings available to them at your car wash.In addition, they often base their loyalty on the car wash location because it is convenient for them. So, if you have other competitors nearby, there is the risk of losing repeat customers to nearby competitors. Therefore, you need to build a loyalty program to keep customers loyal to your car wash.
Benefits of a Loyalty Program
#1. Loyalty Programs Increase Sales
Loyal customers tend to spend more money than new customers. Therefore, they are more likely to spend money on wash upgrades, accessories, and other items for sale at your car wash.#2. Loyalty Programs Increases Repeat Business
When you have loyal customers and a loyalty program, they will continue to return to your car wash to keep their vehicle clean.#3. Loyalty Programs Protect Your Business from the Competition
When customers do not participate in your car wash loyalty program, they are more likely to spend money at more than one car wash. With a loyalty program, customers are more likely to choose your car wash than other car washes.#4. Loyalty Programs Help Generate New Customers
When you have happy, satisfied, and loyal customers, they are more likely to recommend your car wash to their friends. They place a high value on the quality of the wash and the level of service they receive at your car wash. As such, they are willing to stake their reputation and trust in your car wash brand by referring new customers to your car wash business.How to Create a Customer Loyalty Program
There are several different options for building a loyalty program at your car wash. Some of the more popular program options include:- Points Programs – Customers earn points based on the amount of money they spend at your car wash. Points can then be redeemed for free car washes, free upgrades, or other services and items.
- Wash Subscriptions – Wash subscriptions provide customers with unlimited car washes at the car wash level they subscribe to for the month. Wash subscriptions can be very valuable to customers who enjoy keeping their cars clean and provide consistent income for your car wash.
- Special Promotions – Special promotions, like BOGO offers, discounted upgrades, and other sales for loyalty program members, can boost your car wash revenues.
- Prepaid Car Washes – Some car washes offer the option to prepay for car washes and load them onto a wash card. This type of loyalty program can be beneficial for customers who do not want to subscribe to a monthly car wash subscription but still want the convenience of being able to wash their cars whenever they want. You could even offer incentives when they reload washes onto the car, such as a free wash or free upgrades.
- Commercial Fleet Programs – Do not overlook creating a customer loyalty program for your commercial customers. Fleet programs that offer discounted wash and detailing services as a great way to build customer loyalty and repeat business from local businesses.
Tips for Maintaining a Car Wash Loyalty Program
- Get feedback from your customers.
- Adjust your program to reflect the needs and wants of your customers.
- Remember to allow for flexibility in your program to meet the varying needs of different customers.
- Offer new weekly and monthly specials and promotions featuring different products and services.