Ways to Promote Your Car Wash on TikTok
One of the popular social media platforms you can use to promote your car wash and attract a younger market segment is TikTok. According to Wallaroo, there are around 80 million active users consisting of about 60 percent female and 40 percent male.
The market demographic of TikTok users consists of:
80 percent of users between 16 and 34
60 percent between 16 and 24
26 percent between 25 and 44
In addition, the largest percentage of TikTok users are considered part of Gen Z, which consists of almost 74 million people.
So, as a car wash owner, you should not overlook the power of developing a car wash marketing TikTok strategy.
What Is TikTok?
TikTok is a mobile-friendly social media platform that allows content creators to make videos that range from a few seconds up to 10 minutes and share them on the platform. It is essential to remember that when you record videos using the app, your limit is only 3 minutes.
However, if you record the video using your smartphone first, then upload it to TikTok, it can be up to 10 minutes long.
What Are the Benefits of Using TikTok to Promote Your Car Wash?
As a car wash owner, it is important to consider the benefits of using TikTok to promote your car wash. Many car wash owners are discovering that they are getting results from using TikTok as a marketing strategy compared to other social media platforms.
This is largely because Gen Z is considered to be one of trendsetters, so they will actively participate in helping to promote your car wash when encouraged to do so. As such, the primary benefits you could gain include the following:
Access to a large number of active influencers and users
Interactive features you can use to customize your videos
Flexibility to create content that is relevant to your car wash business
The ability to use catchy hashtags and add background music
Ease in posting content and a number of business-related features for business accounts
How Can I Use TikTok to Promote My Car Wash?
The first thing you need to do is download the TikTok mobile app and create your account. Once you do, you can start posting videos. You can post any type of video content you feel relevant to your car wash business, such as:
Educational videos that show DIY tips and tricks on car washing and car detailing
How-to videos like creating a TikTok car seat cleaner video that shows how to remove stains from upholstery
Behind-the-scenes videos where you show users how your car wash equipment works
Before and after videos that show vehicles before they are washed and detailed and after
Employee featurettes, where your employees share why they enjoy working at your car wash
TikTok car wash promotion product featurettes, where you promote a different product every week like Little Tree air fresheners or Armor All products
Demonstration videos where you demonstrate your featured products
Reviewing your different wash packages and wash subscriptions
Posting product review videos, where you record using the product, show the end results, and discuss your opinion of the product; be sure to mention users can buy it at your car wash if you give it “two thumbs up”
Showing the location of your car wash relative to other stores like a grocery store, fast food, retail shopping, etc.
When you want to branch out more, you can explore collaborative ventures. For example, you could entice TikTok influencers to use your car wash as a backdrop when they create their content. In exchange, each user that features your car wash gets a free or discounted wash.
You could also collaborate with other local businesses that are on TikTok. For example, they could show off their delivery vehicles washed at your car wash while you show off the food they delivered to your car wash.
Another popular way to use TikTok is to host a challenge or contest for TikTok users. For example, you could challenge users to try a product you reviewed and post their own user-generated video review to your account. Just remember to offer some sort of incentive for challenges.
In addition, you will want to engage with your followers by reviewing their comments and responding to them. This can open the door to generating new leads and potential conversions. Equally important, remember to cross-promote your TikTok videos on your other social media platforms like Facebook or Instagram.Car Wash Products at Wholesale Prices
It is easy to find car wash products you can feature and demonstrate in your TikTok videos at Superior Car Wash Supply. Explore our online store or contact us at 800-554-9274 today.
Source:
TikTok Statistics - Updated Jan 2023 (2023)