6 Car Wash Business Tips to Create the Perfect Car Wash Business

If you are thinking about starting a car wash business or already own one, there are specific things you need to do to ensure your business grows and is successful. You also need to make sure you are providing exceptional customer experiences. Check out these car wash business tips to see how you can create the perfect car wash.

Tip #1: Market Your Car Wash

Don’t rely on drive-bys to keep you in business. Sure, you will get some customers you see your car wash sign and pull in to wash their car. To attract a larger percentage of customers, you need to market your car wash.

There are several different ways to do this, including:

• Social Media
• A Website
• Flyers
• Postcard Mailers
• Newspaper/Print Ads
• Rewards Program
• Special Offers/Discounts
• Partnerships with Other Businesses
• Partnerships with Schools

Tip #2: Stock the Right Car Wash Supplies

You need to make sure you have the right car wash supplies and materials to take care of every aspect of washing and detailing vehicles. From Armor All Tire Foam, glass wipes and Little Trees air fresheners to microfiber towels, car wash vacuum parts, and car wash parts and accessories, you need to have the best products to get jobs done quickly and conveniently.

Tip #3: Create a Purposeful Environment

You want to make sure that your car wash provides everything the customer needs to wash their car. You need vacuum stations, car wash bays, and vending machines stocked with car wash materials and supplies. Don’t overlook other items to stock in vending machines besides car wash and detailing items, such as:

• Soft Drinks
• Snacks
• Bottled Water
• Smart Phone Charging Cables

For full-service car wash operations, your lobby/waiting area should provide somewhere to sit down, access to free coffee and water, a play area for the kids, and other such amenities.

Tip #4: Share Your Knowledge

Take the time to share what you know about washing and detailing cars with your customers and potential customers. By showing you are an expert, they will trust your business and become loyal patrons.

For instance, you could create an infographic that shows the proper steps for washing and detailing vehicles, along with which products to use. You could hang the infographic up in car wash bays and vacuum bays and post on your website and social media sites. Another option would be to create a “How To” video and promote it through your online channels.

Tip #5: Get Involved with Your Community

A great way to grow your business is through community involvement. You could sponsor a youth soccer or baseball team. You could host classic car shows at your car wash. You could host a farmer’s market at your car wash. You could participate in community beautification programs.

The list is endless. Pick a few different ones to get started. If you have employees, encourage them to also participate.

Tip #6: Offer Customizable Car Washes

Offer different wash cycles so customers have some flexibility in choosing their wash options. For example, you could have a basic wash, an intermediate wash, and an ultimate wash. You could even offer wash packages, where customers prepay for a certain number of washes at a discounted rate.

 By using these car wash business tips, you are sure to grow your car wash into a successful business.

For all your car wash supplies, car wash materials, and accessories, please feel free to shop online at Superior Car Wash Supply or contact us at 800-554-9274 for further assistance today!