Tips for a Successful Car Wash Fundraiser
As a car wash owner, one marketing strategy to help make your car wash profitable during the slower winter months is hosting a car wash fundraiser. Fundraisers are a great way to give back to the local community while increasing awareness of your car wash business.
Benefits of a Car Wash Fundraiser
When you host a car wash fundraiser, there are several benefits your car wash business gains, including the following:
You are helping a worthy cause. Raising money for a nonprofit organization that you will donate the proceeds to is a great way to get people involved and benefit the charity you select.
You are increasing community awareness of an issue. For example, if you raise money to feed children, you are making the community more aware of how many children do not get nutritious meals.
You increase exposure and attract new customers to your car wash. After the fundraiser, you will have more people aware of your business. These people can be converted into loyal customers as a result.
You get to interact with the community. Many people like supporting businesses that are active in the community and take an interest in worthy causes. Plus, you get to meet people face-to-face to get to know your customers better.
Your business can receive recognition in the news and media. By letting the local news and media know about your car wash fundraiser, they will help you promote the event for free. In return, not only does your business receive recognition, but you also gain free marketing that can lead to additional sales and new customers.
Tips for Making Your Car Wash Fundraiser a Success
Choose a Cause You Want to Support
The first thing you need to do is decide what cause you want to support. Once you choose the cause, reach out to the nonprofit organization and let them know you want to host a fundraiser at your car wash to raise money for them.
Select a Date
Your next is to choose the date you want to hold the fundraiser. You need to make sure you review what is going on in the community to avoid conflicts with sporting events, other charity events, etc. Ideally, you should choose a date that will attract the most people. In addition, Saturdays are the best day to host your fundraiser, as many people won’t have to worry about work, school, or other commitments.
Use Creative Ideas for Car Wash Posters
Work with the organization you selected to support to create attractive car wash posters, signs, and other advertising materials. Part of the marketing materials for the fundraiser should include creating signs that offer different wash packages to give people a choice of which wash option they want to purchase during the fundraiser.
Promote and Advertise the Fundraiser
You need to spend some time promoting and advertising your fundraiser. Ask to hang up posters in grocery stores and other local businesses. Take the time to reach out to the local news and media outlets to make them aware of your event. The more exposure you can get, the more successful it will be.
Consider Give-Aways
Another great car wash fundraiser idea to get people to attend your event is having giveaways. For example, you could have a prize wheel that people can spin when they buy a car wash during the fundraiser. The prizes could include Armor All products, air fresheners, car accessories, free wash coupons, etc.
Make a car wash supplies list of the items you want to give away so you can order them well in advance of your fundraiser.
Sell Food, Snacks, and Drinks
One way to earn some money during your fundraiser is to sell hot dogs, hamburgers, snacks, and soft drinks. Alternatively, you could partner with a food truck if you do not want to worry about having plenty of food available or if you lack the staff to prepare and sell food.
Offer Discounted Car Wash Subscriptions
Another excellent car wash fundraiser idea is to sell discounted car wash subscriptions during the event. For instance, you could offer tiered discounts with the lowest discount on a one-month subscription and the largest discount on an annual subscription. This way, you will have boosted your sales and earned repeat customers.
By using these tips and planning ahead, you are sure to have a successful fundraiser at your car wash.
Car Wash Supplies for Car Wash Fundraisers at Wholesale Prices
It is easy to find car wash supplies you can use for giveaways or even sell at your car wash fundraiser at Superior Car Wash Supply. Check out our wholesale prices now or contact us at 800-554-9274 today.