6 Signs It Is Time to Revamp Your Car Wash Menu
When was the last time you revamped your car wash menu? If it has been more than a year, your car wash menu of services is considered out of date. As a result, you are missing out on upsell opportunities.Even if you have not made any changes during this time, your menus still require a visual refresh to keep them looking good. Furthermore, car wash business owners should never get complacent, as this can lead to stagnation and lower numbers of repeat customers.
Is it time to revamp your wash menus? Here are the top signs to look for that indicate you need a menu refresh:
#1. Too Many Options
When there are too many options on the wash menu, it can overwhelm your customers and lead to frustration. Instead of attempting to decipher what they want, they tend to just choose the first wash option.#2. Too Cluttered
You also need to be aware of the amount of “real estate” you have available. It is tempting to try to fit as much as you can on the limited menu space. However, this causes your menus to become too cluttered, which will further frustrate your customers.#3. Too Confusing
From pricing to wash names and descriptions, if the information on the car wash menu is too confusing, people are not going to know what wash to purchase. So what ends up occurring is they will just buy a basic wash since it is probably the first one on the menu.#4. Lack of Wash Package Descriptions
Not describing wash packages hurts your car wash business. Customers do not know the differences between wash packages, so they always choose the cheapest option.#5. Menus Are Faded, Broken, or Damaged
Car wash detailing menu signs that are not well-maintained result in not being able to provide every menu item to your customers. As such, they only have access to a few options.#6. You Have Had the Same Packages/Promos Forever
Customers will become complacent when you never update your full-service car wash menus. They will not want to try different packages or options.8 Tips for Updating Your Car Wash Menus
#1. Limit Packages
You should have at least three packages but no more than five.#2. Use Simple Package Names
Do not get overly creative with package names. Instead, keep them short and simple, such as bronze, silver, gold, etc.#3. Provide Short Descriptions
Make sure to list what each package includes with a brief description under the package name.#4. Show Prices and Savings
Put the price of the package at the bottom. Then, below the price, show the savings customers gain versus purchasing options individually.#5. Show Value of Wash Subscriptions
Show the discounted pricing customers can receive for each package when they sign up for a wash subscription.#6. Avoid Clutter
Organize your car wash menu into columns and have a divider between packages. Put a-la-carte options at the bottom under the wash packages since your objective is to have customers purchase a package, not individual options.#7: Only Offer Promotions/Specials for a Set Period
Ensure you put an expiration date on any promotions or specials to entice customers to take advantage of them before they are no longer offered.#8. Utilize Technology
Consider upgrading your full-service car wash menu to a digital touchscreen display. This makes it easier for customers to pick what they want. It also makes it easier for you to update your menus regularly.By knowing what signs to look for that indicate you need to update your car wash menus and using these tips to update your menus, you can maximize your car wash business earnings.