How to Turn Around and Improve a Struggling Car Wash Business

Have you noticed the sales at your car wash have been on a steady decline? Are you having problems deciding why you are losing customers? Are you looking for ways to turn your business around and re-establish regular growth? If you answered yes to one or all of these questions or are just looking for ideas to continue to grow your car wash business, use these vital tips to ensure success.

1. Re-imagine your car wash.

If it has been some time since you have done any major updates to your car wash business equipment (vacuums, wash systems, etc.), building, signage, and so on, you will want to consider renovating the car wash to give it a fresh and updated look.

2. Put yourself in the place of a potential customer. 

Would you wash your car at the car wash? Is there sufficient lighting for nighttime washing? How well does the equipment work? Does it get the car clean? Go through each area of the wash to see how happy you would be if you were a customer.

3. Check out the competition. 

Checking out your competitors is always a good idea and something you should be doing periodically. If one of your competitors just made major renovations and upgraded all their equipment, they may be taking customers away from your car wash.

When visiting the competition, check out what they are doing that makes customers happy and satisfied. Are you doing the same? If not, then you should use this as an inspiration to make improvements at your car wash.

Additionally, look for those areas where they may be lacking just like you. Think about how you could improve on those areas to set yourself and your car wash apart.

4. Take time to get to know your customers.

Spend time at your car wash and talk to your customers. Ask them questions about what they like and dislike about your car wash. Ask them if there are any areas they think need improving. Getting customer feedback is a great way to find out what is wrong so you can start to fix any issues or problems.

5. Tap into the power of social media.

Even car wash operators can benefit from the power of social media. Encourage your customers to post photos of their clean rides. Use social media to share car wash tips and tricks, conduct quick surveys, or to promote new products and services.

You could even start a weekly “Who has the cleanest ride?” event where customers post photos of their vehicles and others vote on who has the cleanest looking one. You could award each weekly winner with a free car wash or some free car wash supplies.

6. Lower operating costs with a trusted wholesale supplier.

Take the time to review your current operating costs and how much you are spending on car wash materials and supplies. Could you get a better deal or lower wholesale pricing by using a different supplier? By cutting operating costs, you will have more money to reinvest into your car wash to keep customers returning, happy, and satisfied.

By using these tips and ideas, you are sure to turn your car wash business around in no time! To get your car wash supplies, car wash materials, and car wash business equipment parts and components at wholesale prices, please feel free to contact Superior Car Wash Supply at 800-554-9274 today!