Digital Marketing 101: Six Easy and Affordable Car Wash Business Marketing Strategies

Digital marketing includes all electronic and digital forms of marketing you can do to reach potential customers, as well as your current customer base. Many car wash owners overlook the power of this form of marketing when developing their car wash business marketing strategies.

They think it is too hard, too time-consuming, or too expensive to incorporate digital channels into their marketing strategies. However, most are surprised once they discover how easy and affordable it is to start using digital marketing solutions to promote their car wash businesses using one or more of the following methods.

1. Social Media

Facebook, Twitter, and Instagram are top choices for car wash owners. You can post before and after pictures of vehicles you cleaned, announce special deals, and communicate with your customers and potential customers quickly and easily.

When starting to use social media marketing, it is best to pick one or two platforms to see how well they perform. If they are not doing as well as you expected, drop one and move on to another one.

2. Local Search Engine Optimization (SEO)

You want people to easily find your car wash in your area. One of the easiest ways to do this is to set up your FREE Google My Business account. Make sure to accurately fill out the information for your business.

Once you do, when people search for car washes in your city, your car wash will start to show up in the results on Google Maps. Best of all, you can use Local SEO even if you do not have a website for your car wash business!

3. Content Marketing

If you have a website for your car wash business, when was the last time you updated it? Fun Fact: Search engines use crawl bots to monitor how often websites are updated. Sites that are constantly updated place higher in the search engine result rankings.

Content marketing is the easiest way to add new content to your website without changing your other site pages. You just need to post blogs, videos, news, and other relevant content. You should enable sharing options so people can share content on social media.

As a car wash owner, you could post blogs that are all about cars. You don’t have to limit yourself to car wash tips and tricks. You can talk about car maintenance, classic cars, or anything else related to cars.

4. Marketing Affiliations

This strategy requires you to “partner” with another business. For instance, you could partner with a quick-change oil shop next door to your car wash. You would post a link on the homepage of your website to the quick-change oil shop. They would post a link to your car wash website on their homepage.

You could even opt to offer new customers a special offer when they click your car wash link, such as a free hot wax or free vacuum coupon code they can redeem when they visit your car wash. The quick-change oil shop could also do the same.

5. Marketing Emails

One way to establish an email list to send marketing materials to is by starting a customer loyalty program. When customers sign up, either online at your website or in person at your car wash, they have to provide an email address. You can then email special offers, discount codes, links to new blog posts, and other relevant content to your customers.

6. Paid Ads

Paid ads are a great way to have your car wash business featured at the top of search results until you establish your SEO rankings. Make sure to include a special offer with your paid ad to entice people to click on the ad.

As you can see, implementing digital marketing as part of your car wash business marketing strategies is not too difficult or expensive. You could even hire an internet marketing service company to help.

 For all your car wash parts and supplies, as well as accessories and vending items at wholesale prices, please feel free to browse and shop online at Superior Car Wash Supply today! You may also call us at 800-554-9274 for further assistance.